Fresh Energy, a digital project of the innogy Innovation Hub, has been working on a deceptively simple and smart idea. How about a monthly power bill that tells you which appliance in your household consumes the most power? Which would motivate you to save power every month? And immediately identify the true power guzzlers?
Fresh Energy has taken these ideas on board – in the form of a new energy solution consisting of smart meter and smartphone app. Daniel von Gaertner at the innogy Innovation Hub developed the idea and set up the project in May 2016 and only a few months later worked with the Hub team, RWE IT and strategic partners ‘discovergy’ and eprimo to bring it to market as a pilot project.
“When you talk to people these days about how much power they consume, most of them don’t know what they pay for which amount of power”, says von Gaertner, who is now managing the launch of Fresh Energy as the product manager: “Power consumption and power bills are a complete black box for many customers.” While for other things, like mobile phone accounts, bills come in on a monthly basis with a detailed breakdown of all the costs involved, electricity customers have to make do with advance payments based on estimated usage and an annual statement of account.
100% transparency – the Fresh Energy claim
Fresh Energy wants to offer more and take the first step towards becoming a digital energy service provider: “Our customer interface is completely digital and app-based”, says von Gaertner: “We want to make power consumption transparent and explain to customers how much power they are using, what they are using it for and where they might be using too much of it.” This degree of transparency will help customers make conscious power savings.